Blog - UAE Studies and Analysis
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Blog

Digital marketing has changed the total marketing industry. Over the past two decades the growth of digital platforms has increased at a greater scale; so does the digital marketing. Digital marketing and traditional marketing can go side by side but there are huge differences between these...

If you know how to use it, social media can be a powerful digital marketing tool. Most individuals and companies today use them primarily as 'advertising space,' ignoring their far more significant influence. In the world of business, business leaders have already recognized the power...